2010S – THE ROUND UP!
Since the start of the decade, in the early 2010s, till now, the industry has seen some tectonic shifts, in the way how we consume our content. If one thing that has solidified over the period of the last decade, it is that no matter what, the content is always the king and the audiences, no matter how big or a small film it maybe, will go to the theaters and watch the film if the content is to their liking.
Over the past decade we have seen that, a lot of films from the south (remakes) have and are working in a big way in the industry. This year’s KABIR SINGH is one of the biggest examples of that. Besides this, a lot of Hollywood films have worked and are making a mark in the industry as well. AVENGERS: INFINITY WAR and AVENGERS: ENDGAME, are the biggest examples of that. But while it is true that these films are working and are being appreciated, the fact anyway remains that the Hindi films, big or small are also working for the audience big time.
The biggest change that has happened over the course of the decade is how we choose to consume our content. At the start of the decade, we all used to watch the films in the theaters or buy dvds and see them on TV, or wait for them to be screened on TV. But fast forward to now and we see most of our content is available at the touch of our fingers. We have reached a stage where we see everyone streaming content, something or the other, all the time.
Over the years, there have been a lot of things that are being said to be the end of the film industry as we know it, which is completely wrong. When OTT came in, people thought this is it, no ine is going to walk into the theaters to see the films now, except for when it is a big spectacle. But that is far from the truth and it has been proven time and again. The only thing that matters to the audience is a good story. Films like BADHAAI HO, STREE, PIKU, PINK and many others are just a testament to that fact. Yes, there are definitely some things that have changed in the decade. But one thing remains and it is always to stay and it is the fact that content is the king and audiences will watch your film if the content is upto the mark, be it in the theaters or on OTT.
By – Amul Vikas Mohan