60TH FOUNDATION DAY OF DOORDARSHAN CELEBRATED AT MANDI HOUSE, NEW DELHI
60th Foundation Day of Doordarshanwas celebrated at Mandi House, NewDelhi. Union Minister Shri Prakash Javadekar participated in the celebrations marking the 60th Foundation Day of Doordarshan in a function organized at DoordarshanBhawan, New Delhi on 16th Sep 2019.Speaking on this occasion, Shri Javadekar highlighted the role played by Doordarshan in its journey of last sixty years.
He reminisced about the programmes of Doordarshan while highlighting how it has continued to enthrall audiences over the decades. He talked about the modern technological changes brought about by Doordarshan by adopting digital means and becoming available in the palm of each individual through its mobile app. He also talked about the immense growth of DD Free Dish and how every channel now aspires to be showcased on the platform.
Highlighting that credibility is the USP of Doordarshan, Shri Javadekar said that DD India will soon be available all over the world. Stating that improving quality of content is important, he lauded PrasarBharati for the decision to bring in Creative Heads in Doordarshan.
Shri Amit Khare, Secretary, Ministry of Information & Broadcasting, said that both Doordarshan and DD News have evolved with time through adoption of latest technologies. Highlighting that Doordarshan is the largest public broadcaster, he said that in today’s age of breaking news, Doordarshan has been able to maintain its tradition of providing accurate and up-to-date information to its viewers.
Shri ShashiShekharVempati, CEO, PrasarBharati said that Doordarshan is getting younger through engagement with younger audience. He highlighted Doordarshan’s foray in the digital space with a focus on making video available on demand.
On the occasion, Shri Prakash Javadekar released specially designed postage stamp to mark Doordarshan’s 60th Foundation Day.
The Minister also launched a poem penned by Shri Alok Srivastava and rendered in the quintessential voice of Shri Amitabh Bachchan. It has been specially dedicated to Doordarshan by Shri Bachchan as his personal tribute. The poem highlights the role played by Doordarshan in preserving and promoting the rich cultural heritage of India, empowering women, promoting green revolution etc. It showcases the journey of Doordarshan in the last 60 years, highlighting how Doordarshan has become a symbol of New India.
The Minister also launched Korean Public Service Broadcasting channel KBS World on DD Free Dish and DD India on myK OTT platform of KBS World. Ambassador of Korea, Mr. Shin Bongkil was also present on this occasion.
Popular cuisine show “Wah! Kya Taste Hai (Season-II)”, anchored by Mr Charles Thomson, popularly known as ‘BihariBabu’, was also launched. A special brochure on Doordarshan was also released by Shri Javadekar, union minister for Information and Broadcasting.
Doordarshan completed sixty years of service to the nation on 15th September 2019. Starting from an experimental service on 15 September 1959, Doordarshan has become one of the largest broadcasting organizations in the world and has played a pivotal role in the nation building. Generations of Indians have grown watching Doordarshan.
When it comes to the credibility of news, dissemination of public service information and providing wholesome entertainment, Doordarshan’s contribution is truly unmatched. From the days of Ramayana, Mahabharat, Hum Log, Buniyad, Malgudi Days, Udaanetc to today’s high-tech coverages of National and International events and impactful programmes on health, education and empowerment, Doordarshan has been a favourite of generations of viewers and continues to contribute towards enriching India’s social fabric Congratulatory messages received from various countries were flashed on the screen, to quote a few, from Indonesia and Secretary, ABU.
The entire programme was beautifully compered by SanjeevUpadhay and Priyadarshni.Execellent cultural programmes were organized in between the entire programme to make it very interesting. Cultural programme by Gagan Singh and Shailja group were excellent. At the end of the function, Doordarshan Awards for the years 2017 and 2018 in various categories were given. The first Doordarshan Award was given to ShPkSubhash, Additional Director General for the” Best Exemplary Work”. The award was given by the hand of Sh. ShashiShekhar, CEO of Prasar Bharti among the rumbling sound of clapping. Many awards were bagged by Delhi Doordarshan KendraThe awards were given by the hands of Sh. Rajiv Singh, Member Finance/PrasarBharti Mr. Sunil Alag,, Member/ Prasar Bharti ,Mr. Mayank Aggarwal/ DG Newsand Ms. SupriyaSahu, Director General Doordarshan. Whilemany awards were given to the individuals, some awards were given to the Zones to encourage the zonal activities. After giving the last award, Director General announced that from next year, we should have one more award for “Gender Transformation”This announcement wasvery warmly received by the august gathering amongst thundering clapping. . Finally, a very befitting vote of thanks was given by no less than Sh PK Subhash, Additional Director General, which ended with great applaud to mark the end of the 60 th Foundation Day of Doordarshan.
I congratulate Ministry of Information and Broadcasting, Prasar Bharti and Doordarshan on the grand success of the celebrations of 60 th Foundation day ofDoordarshan . I also congratulate Sh. P K Subhash ADG and his team of officers, Mr. Sajan, DyDierctor and Dr. PK Singh, Asstt Director and other officers and staff of Delhi Doordarshan Kendra for organizing the Doordarshan day so well.