A WELCOME MOVE!
Many a times in this industry many makers/studio heads/ CEOs/actors take things too literally and let their egos take the better of their otherwise imperative judgment. Many a times movies clash at the box-office for no reason whatsoever and most of the times it can be avoided. So it is a great move by folks at Red Chillies Entertainment to move the release date of their forthcoming mega venture JAB HARRY MET SEJAL to August 4th. The Shah Rukh Khan and Anushka Sharma starrer directed by Imtiaz Ali was initially supposed to release on August 11th but when Akshay Kumar’s next movie TOILET EK PREM KATHA moved its release date the trade feared another massive clash. The move to the fourth will actually beneﬁt both the movies we reckon as SRK’s JAB HARRY MET SEJAL will still enjoy a four day weekend on the 4th and will Akshay’s TOILET EK PREM KATHA will also get to have a ﬁve day weekend (almost) run on the 11th of August. With great programming potential for both the movies worldwide it will be a move people will talk about for many a years to come. At the end of the day movie making is a business eventually and such honest thinking is what will help survive the brand of this industry in the longer run. Bravo to everyone at Red Chillies.