AKSHAY KUMAR’S GRAND GESTURE!!!
We have all heard about two ﬁlms of mammoth strength releasing on the same day and succeeding alike like DIL and GHAYAL. But now things have changed as have the economics. No major studio would like its proﬁts and bottom-line to be at a grave risk by the release of any other major movie. Hence PAD MAN was supposed to release on January 25 and collect a big booty during the big weekend and the Republic Day holiday. There was no other movie in the race with PAD MAN. But unfortunately for Akshay , the Sanjay Leela Bhansali’s much in the news ﬁ lm PADMAVAT after getting a U/A Certiﬁcate with a few cuts is all set to release on January 25 and will most probably have a massive opening. Hence it was a wise business decision on part of Akshay to release his ﬁlm on February 9. Usually Akshay’s ﬁlms have an opening akin to the Khan ﬁlms but this time round he has publicized PAD MAN in a big way and it’s his own hard earned money he has put in the ﬁlm and his wife who is also the producer, her reputation will be at stake. On February 9, although two other respectable ﬁlms are going to be released like Neeraj Pandey’s and Sheetal Bhatia’s AIYAARY starring Siddharth Malhotra and Manoj Bajpayee and is an army drama and the other one is a Luv Ranjan’s comedy romance caper SONU KE TITU KI SWEETY, but they would ﬁnd it very tough to compete against the huge draw of Padman and the directorial acumen of R Balki. Also starring Radhika Apte in an important role PAD MAN will bring in the initial audiences in droves leaving the other ﬁlms in a quagmire. PAD MAN is certainly a huge ﬁlm and the other two ﬁlms will have to be rich in content to give any competition to the Akshay magic. Hence Akshay has taken a wise decision to postpone the ﬁlm since a Jan 25 release would have been equally bad for both the ﬁlms. Akshay is the better businessman among all the other stars and knows a thing or two about his ﬁlm’s business. His last two ﬁlms Toilet- Ek Prem Katha and Jolly LLB-2 have been big hits and its very important for Akshay to have a business more than these two ﬁlms to keep his box office magic intact in the industry. It’s the ﬁrst biopic that Akshay is acting in and it surely will draw his fans to come into the theaters in the weekend. Let’s hope for Akshay’s sake that his decision hits the bulls eye at the box office and PAD MAN proves to be one of the biggest hits of his super successful career. Postponing the ﬁlm surely is not a negative decision but a decision taken to enhance the business of his ﬁlm. Well, here is hoping that February 9 is another major winning date for Akshay!