The digital revolution is underway and Bollywood stars are entering the digital world by getting involved with either starring into web series or by producing one. The buzz in the west is that web series are the chosen entertainment medium of the digital generation. India is catching up fast too. Recently Shamita Shetty made her come back to the big screen by entering the web space by starring in YO KE HUA BRO, the VOOT Original launched in August this year. This new platform for story telling without censorship intervention has drawn attention of many people of the film fraternity. Also Tahir Raj Bhasin and Sarah Jane Dias foray into the digital world with TIME OUT. Evelyn Sharma debuted with her first web series titled STUPID MAN SMART PHONE where she played herself and survived Coimbatore with Sumeet Vyas who was the host of the show. The recent super hits by ALT BALAJI and Amazon like BOSE: DEAD/ALIVE and INSIDE EDGE have all the industry titans go all out to tap this new sunrise industry. New players are entering the field like Reliance Jio and Bharti Airtel who are investing more than 500 crores in their enterprise to give tough competition to the already established Amazon, Alt Balaji, Netflix, etc. This is just the tip of the iceberg and many more players are expected to throw their hat in the ring. The theatrical industry is almost gasping for breath and with this new innovation things look tough for distributors and exhibitors. Also there is no government interference or any guidelines that look into the content of this industry and many bold subjects have been shot in the various streaming outlets that we have in the present. Will the bigger stars too enter the fray and sign on such web series and short films? Time alone can tell. But the industry does have an option of making this a viable enterprise and this innovation can be a boon for the industry. It’s a worldwide phenomenon and all the big players from overseas are entering the market and making hay while the sun is shining. Will our Indian film industry too follow suit and be among the top players in this enterprise? Will the Censors too be involved and this industry will be regulated like the film industry? Is this phase just a passing phase and how much of a threat is it to our cinema and the theatrical industry? Only time can tell. Anyway, the makers are enjoying making content for the web and are laughing all the way to the bank. The subjects of these web series are very different from what we see in regular commercial films and the presentation of this very good content is what is drawing the netizens to view these series. Like Inside Edge had a game like cricket as its subject and was loved by good cinema lovers. So for filmmakers who want to do something new and path breaking, this is the right avenue! A new era has dawned! Trade Magazine