HOW TO KILL A FRANCHISE…
November was touted to be the month of sequels in 2016. So many sequels were lined up and now that the dust has settled on it all, it seems that the people have really rejected all the movies that were on offer.
ROCK ON 2, FORCE 2, TUM BIN 2, KAHAANI 2 have released in a span of four weeks and none of the movies have been able to do anything substainical at the box-office in the country. I spoke about the similar thing a few weeks back when ROCK ON 2 didn’t work at the box-office. But for none of the preceding sequels to work universally at all is a little worrying scenario totally. We in Bollywood have just discovered the wonders of a franchise movie title maybe slightly more than a decade ago.
This is a fundamental thinking issue, just because a sequel is the ‘in’ thing, makers throng to the idea of them in a herd. We need a new way to look into this zone. Many could argue that demonization has been a big issue hence so many of these sequels have not worked. But that bit of the argument is thrown out of the window when a well executed (be it an A list star cast) movie Dear Zindagi is on the verge of a getting close to a 70 crore lifetime total. Filmmakers need to ﬁnd a better reasoning to get involved in a sequel than just the monitory thought process. Films are going to make money if there is a hint of honesty in the entire process, but it seems that the last thing on the mind of ﬁlmmakers these days. Making a profit and more importantly making a project has become more of bigger idea behind some of the random choices. RAAZ REBOOT which released a few months back was called a reboot but all it did is kill a great franchise. The Bhatt’s won’t be able to make another RAAZ anytime sooner… even if they approach that franchise once again it will be interesting to see the kind of approach they take with the same. We have had 14 sequels release this year and only one clear winner in it was HOUSEFULL 3. That’s the scary thing. Our industry in general has been under performing annually since 2013 in its overall taking ins and in this stage when 13 of set movies which should ideally work at the box office because they are sequels, eventually fail; it’s a bit shocking.
Filmmakers need to re-evaluate the business of these sequels only then can any of these smaller franchises survive or else we will have a say goodbye to a great sub-genre prematurely.