INNOVATIVE MARKETING FOR JHMS
With over 200 movies releasing every year, it has become a task to market and position movies with a little bit of innovations though. But it seems that the makers of JAB HARRY MET SEJAL has finally cracked the code. The Red Chillies Entertainment production of an Imtaiz Ali directorial venture is not going to have any theatrical trailer of the movie. What the makers are going to do is release something they are calling mini trails which will be leading up to a song. The way this will work is that the makers will release a series of snippets which will talk about a particular emotion which the leads will be facing and that will lead up the song of the same situation. The ﬁrst of these mini trails will begin from tomorrow i.e. Sunday then the second one will release on Tuesday and ﬁnally the song will be released and attached to TUBELIGHT on Friday. The makers will do this for the next two of their song breaks and then eventually just a couple of weeks before the release of the movie the makers intend to release a full ﬂ edged trailer of the movie. JAB HARRY MET SEJAL stars Shah Rukh Khan and Anushka Sharma and it releases worldwide on August 4th.