PIRACY- A BANE ON HINDI FILMS!
Just when you thought the big devil of piracy of Hindi ﬁlms which gobbled up big ﬁlms like Indra Kumar’s Great Grand Masti which released on line much before the release of the ﬁlm and it made a mess of the business of a successful comedy franchise and the poor producers had to face the ﬁnancial losses which might have wiped out their future plans of producing ﬁlms and this was such a setback to the industry and now comes the horrifying news that actors Akshay Kumar and Bhumi Pednekar’s much-awaited ﬁlm Toilet: Ek Prem Katha has been leaked online. The issue was brought to the ﬁlmmakers’ notice by choreographer Remo D’Souza. In an interview with a leading newspaper the choreographer conﬁrmed the news and said that he met someone who told him that he already had the movie (Toilet: Ek Prem Katha) on his pen drive. Initially he didn’t believe him, but he seemed serious, and told me to check that for myself. When I checked the pen drive, it contained Toilet: Ek Prem Katha, and I was shocked. On Friday, Akshay Kumar urged everyone to ‘ﬁght against piracy’ in a statement to the media.”The ﬁght against piracy is critical and it’s reassuring to see the swift action taken by the Crime Branch on the unfortunate incident involving our ﬁlm Toilet: Ek Prem Katha. I would like to urge my friends, colleagues, fans and audiences to join us as we ﬁght piracy. Thank you all for your support,” he said. This big demon of piracy which has tentacles all over the world is a big deterrent to ﬁlm business in Hindi ﬁlms and in India. Now if a big budget ﬁlm like Toilet- Ek Prem Katha could face the threat of piracy, then any other ﬁlm could face the same problems and could be a grave loss to the industry. Nowadays when a ﬁlm just has the ﬁrst three days of theatrical business as its main business then if one can see a ﬁlm online or on Youtube or any other streaming device then one can see the debacles that Hindi ﬁlms can have in the future when the satellite rights of the ﬁlms can also go downhill for the producers. These two are not the only two instances but there have been many ﬁlms which got released on line before the theatrical business of the ﬁlms. Our overseas distributors have to take care in the future that our prints and satellite feed is safe from all infringement and also other digital platforms which offload ﬁlms should take care that the content is not pilfered and even as some commentators say that the prints are being made from the content supplied to CBFC for certiﬁcation which is vehemently denied by the CBFC chief Pahlaj Nihalani. So what seems to be the solution? Our producers, distributors, and exhibitors need to be extra careful to save their hard earned money risked on ﬁlms and take the help of the necessary authorities to take guard against this growing menace.