Just when you thought the big devil of piracy of Hindi films which gobbled up big films like Indra Kumar’s Great Grand Masti which released on line much before the release of the film and it made a mess of the business of a successful comedy franchise and the poor producers had to face the financial losses which might have wiped out their future plans of producing films and this was such a setback to the industry and now comes the horrifying news that actors Akshay Kumar and Bhumi Pednekar’s much-awaited film Toilet: Ek Prem Katha has been leaked online. The issue was brought to the filmmakers’ notice by choreographer Remo D’Souza. In an interview with a leading newspaper the choreographer confirmed the news and said that he met someone who told him that he already had the movie (Toilet: Ek Prem Katha) on his pen drive. Initially he didn’t believe him, but he seemed serious, and told me to check that for myself. When I checked the pen drive, it contained Toilet: Ek Prem Katha, and I was shocked. On Friday, Akshay Kumar urged everyone to ‘fight against piracy’ in a statement to the media.”The fight against piracy is critical and it’s reassuring to see the swift action taken by the Crime Branch on the unfortunate incident involving our film Toilet: Ek Prem Katha. I would like to urge my friends, colleagues, fans and audiences to join us as we fight piracy. Thank you all for your support,” he said. This big demon of piracy which has tentacles all over the world is a big deterrent to film business in Hindi films and in India. Now if a big budget film like Toilet- Ek Prem Katha could face the threat of piracy, then any other film could face the same problems and could be a grave loss to the industry. Nowadays when a film just has the first three days of theatrical business as its main business then if one can see a film online or on Youtube or any other streaming device then one can see the debacles that Hindi films can have in the future when the satellite rights of the films can also go downhill for the producers. These two are not the only two instances but there have been many films which got released on line before the theatrical business of the films. Our overseas distributors have to take care in the future that our prints and satellite feed is safe from all infringement and also other digital platforms which offload films should take care that the content is not pilfered and even as some commentators say that the prints are being made from the content supplied to CBFC for certification which is vehemently denied by the CBFC chief Pahlaj Nihalani. So what seems to be the solution? Our producers, distributors, and exhibitors need to be extra careful to save their hard earned money risked on films and take the help of the necessary authorities to take guard against this growing menace. Trade Magazine