The first six months of 2018 have been all kinds of awesome for the film trade, the industry and for the movies at general. From movies making a commercial killing at the box-office to major critical acclaim for films across the board has really risen the bar for films at large this year.

In the past few years at an average we as an industry are releasing just over 220 movies in the Hindi film industry, amongst those around 15 films per year at an average were giving a decent return on investment. But just in the first 6 months of this year we have had 12 such movies already giving a good return on investment. That is not counting three major Hollywood releases this year which have also made a major killing at the box-office in the first six months.

Every month we have seen a movie cross or get to the 100 crore mark which is again a major feat. Add to that how last year’s last major release TIGER ZINDA HAI collected majorly in the early parts of this year as well which was anyway a healthy sign for the industry to begin with. From the major 300 crore money spinner in PADMAAVAT to last week’s release SANJU, box-office records have been constantly broken this year and this only gives the industry more hope for a better second half of the year.

Traditionally, the second half of the year is when the major releases are lined up especially in the last quarter there is a major spike in big movies which are up for release with big holidays like Diwali, Christmas and the New Years to contain with. Add to that, in the second last quarter too, big holidays like Independence Day weekend or the Gandhi Jayanti weekend are other major points for movies to have an extended run at the box-office.

Movies like GOLD, SATYAMEV JAYATE, HAPPY PHIR BHAAG JAYEGI, SUI DHAAGA, NAMESTE ENGLAND, THUGS OF HINDOSTAN, STUDENT OF THE YEAR 2, KEDARNATH, TOTAL DHAMAAL, ZERO and SIMMBA amongst others have got the optimism levels high for all at the movies and this year can be a defining year for the films in terms of box-office and even footfalls.

In a time when the paying audiences have endless options to entertain themselves, the Indian audiences are clearly picking the entertainment industry as their default setting and it is up to the makers and the studios to continue the great work they’ve already put in from the start this year to make 2018 truly a memorable year.

By – Amul Vikas Mohan Trade Magazine