THE FIRST QUARTER JINX!
Over the last 10 years starting from 2008 hardly any movies have done sensational business especially in the months of February and March. January always has at least one big movie given the fact that it has a massive public holiday in the month i.e. Republic Day. On the other hand though February and March have been dull every single year.
Not in a single year in the last decade has there been a movie which has touched 100 crores in these two months, this is the reason we tend to have a lull first quarter almost every single year. Since 2008, only NEERJA – 75 crores (2016), GUNDAY – 75 crores (2014) and MY NAME IS KHAN – 75 crores (2010) has been top three grossers for the month of February. This year we obviously broke that hoodoo for the very first time since 2008 in Akshay Kumar starrer JOLLY LLB 2 which will get to a lifetime number of 108 crores eventually.
The month of February has still been very decent in comparison with the month of March over the years. Since 2008, only KAPOOR & SONS – 67 crores (2016), RACE – 64 crores (2008) and QUEEN – 61 crores (2014) have been the top three top grossers for the month of March.
This year it looks likely that we might be on the verge of getting a first 100 crore film in the month of March since 2008 as well in next week’s major release BADRINATH KI DULHANIA starring Varun Dhawan and Alia Bhatt in the lead. The last instalment in the Dulhnia series, HUMPTY SHARMA KI DULHANIA went on to do a business of 72 crores which is a great omen of this new one to have. Also not since RACE starring Saif Ali Khan back in 2008 we will have such a big scale in terms of prints and costs and music like we will see in the next week’s release. According to sources, BKD is going to release in over 3000 screen with over 1800 prints which is massive. The music of the movie is already a rage amongst the youth and all the things point to a massive extended Holi-weekend and a sustainable following weekday run.
For the first time since 2008 we will get a great start to the year which is never heard of. Every single month we have had one major release crossing the 100 crore mark which is great for the business of cinema. After the disappointing year at the movies last time around it was imperative that we get off to a flying start and it looks likely that we will achieve that for the very first time.