THE ZOYA FACTOR
Film: THE ZOYA FACTOR
Trade Buzz: In its first week, THE ZOYA FACTOR starring Sonam Kapoor was a total non-starter. TZF can be a case study as to what really went wrong with the film. The movie got off to an utter shocking start and over the weekdays dropped to negligible numbers. The movie will struggle to get to a lifetime total of even 3 crores. A total disaster.