Gear up for an exciting week ahead as Amazon Prime Video presents the best of entertainment for its viewers! Get ready to be transported into an entertaining journey filled with a mix of your favorite movies, TV shows and Comedy specials. This week marks the beginning of Prime Day celebrations on Amazon Prime Video with a stream-fest July 10 marked the premiere of India’s first Amazon Original, the thrilling Inside Edge. Produced by Farhan Akhtar and Ritesh Sidhwani’s Excel Media & Entertainment, Inside Edge is a 10-episode series starring Vivek Oberoi, Richa Chadda , Angad Bedi, Tanuj Virwani, amongst others, which combines the worlds of cricket and entertainment. Inside Edge is the story of the Mumbai Mavericks, a T20 cricket franchise playing in the Powerplay League. Set in a landscape of conflicting interests, where selfishness is almost a virtue, where sex, money, and power are mere means to an end, Inside Edge is a story that pulls no punches, minces no words, and takes no prisoners. This popular web series is the brain child of popular veteran film critic Karan Anshuman who debuted with the hilarious comedy BANGISTAAN but it didn’t do too well at the box office. So Karan has pioneered a new avenue for wannabe budding filmmakers and TV Show professionals to showcase their talent who don’t have the means to make a full length feature film. The good sign is that the stories and scripts of such web series are innovative and interesting with good performances and judging from the sales of subscription of Amazon for Inside Edge, it looks like web series are here to stay. Eminent horror and thriller specialist Vikram Bhatt can be termed as the pioneer of this genre when his web series ‘Maya’ created a furore.. Vikram Bhatt is very positive about this trend to stay as filmmakers can deal with newer subjects and ideas which may not be feasible for the big screen and that too at a smaller budget and lesser stars. Even Ekta Kapoor has launched her new subsidiary ALT BALAJI to produce such content and so far her programming has been successful with series like The Test Case, Devdas. etc. A portal like NetFlix too is getting popular and soon we may see newer web series on this avenue. Many more web series with newer and different subjects are being launched with new makers who only have a story to tell. Very soon short films and documentaries can be a part of this content. A time in the future may come when theatrical markets may face stiff competition from such content because of its easy accessibility and low pricing. Filmmakers like Ritesh Sidhwani, Ekta Kapoor, and Vikram Bhatt needed to be lauded for their innovative efforts and creating a digital space for our filmmakers. A WEB OF MYSTERY INDEED! Trade Magazine