Disney To Launch New Star-Branded Streaming Service in 2021
Disney has announced plans to launch a new international streaming service under its Star brand name in 2021. Disney CEO Bob Chapek revealed the news on a recent quarterly earnings call, in which he outlined the company’s plans to expand its streaming offering by distributing content from ABC, FX, Freeform, Searchlight, and 20th Century Studios on a new international streaming platform geared towards “general entertainment,” which will not license any third-party content.
Chapek also went on to explain why Disney opted to launch a new platform rather than expand Hulu to the international market. He said that the new streaming service will only offer Disney-owned content through its Star brand, which is an already established name overseas, unlike Hulu that has “no brand awareness outside of the US.”
“We want to mirror the successful Disney+ strategy by using our Disney+ technical platform, rooting it in content that we already own, and distributing it under a successful international brand that we also already own, which is, of course, Star, and then bringing it to market in a very close association to Disney,” Chapek added on the quarterly earnings call.
The new Star-branded general entertainment service will launch in 2021 globally, not including the US. More information is expected to be revealed at an upcoming Disney investors day.