Salman Khan – Your Most Wanted Bhai To The Rescue!

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In a game-changing move, Salman Khan announced the multi format release of Radhe: Your Most Wanted Bhai on Eid 2021. With this, the highly anticipated entertainer will release on ZEE5 with ZEE’s pay per view service ZEEPlex and on all leading DTH operators, as well as in operational theatres in India and major overseas markets.

And while the megastar and the makers of Radhe adopted this out-of-the-box distribution strategy, giving audiences the choice to enjoy a theatre experience or watch the film from the comfort of their homes, insiders comment that this bold move may also prove to be a win-win for theatre owners and distributors, who are currently in a state of financial crisis.

While most producers would shy away from opting for a theatrical release for their film, given that the profits are at risk, Salman Khan chose to use his stardom to lift the film industry out of its slump and also revive the exhibition and distribution chain.

Our source revealed, “Salman Khan kept his promise to theatre owners and exhibitors who requested a theatrical release of Radhe. In return, he keeps reminding audiences and his fans to watch it with safety and precaution in centres where theatres are open. This decision is nothing short of courageous, because it risks personal profits while providing employment for thousands.” Adding that, “The movie business has been in a slump and someone had to bite the bullet. It’s not surprising Salman did, in a complete ‘being human’ manner and hopefully by his example other filmmakers and producers will have the confidence to release their films.”

Considering that most theatres chains in India continue to remain shut, the makers of Radhe: Your Most Wanted Bhai decided to simultaneously release the film on the OTT and DTH platform.

Salman Khan may have kept his promise of releasing the film in theatres but has also cautioned and given audiences alternatives of watching the film within the safety of their homes.

With this revolutionary move, everyone has something to look forward to this Eid!

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